When readiness levels are low, your audience is not likely to expend much energy toward your issue. Thus, large group presentations are not likely to be effective, and traditional media may not be noticed by your audience, unless it has an especially compelling message. Many organizations like to hold community events. When readiness levels are low, these events should be fun or should provide your audience with benefits unrelated to your issue. For low level of readiness (1-3), the following are more likely to be effective:

1. One-on-one meetings
2. Small groups, especially unrelated, casual groups (knitting circles, book clubs)
3. Having outside individuals post your information to their social media, such as their own Facebook page and Twitter account. Though your organization may have its own Facebook page and website, the most effective way to reach people is through others’ sites and posts.
4. One-on-one meetings work well when readiness levels are low, as long as you have paid attention to your message, the audience, and the communicator.

Likewise, attending small unrelated group meetings can be a way to start raising awareness of your issue. For example, one organization had individuals start attending unrelated small get-togethers. These individuals would present information about their issue in a non-threatening atmosphere, using stories about people that the group members knew (with permission from the affected individuals). This allowed the information to flow throughout the informal social networks of the community, and ultimately changed the community attitudes toward the issue.

At higher levels of readiness (4+), the following can be effective means of presenting your message to a target audience:

1. One-on-one meetings
2. Small groups
3. Large group presentations
4. Events
5. Traditional media, such as posters, billboards, TV and radio
6. Social media, such as Facebook, Instagram and Twitter
7. Website