- Integrates a community’s culture, resources, and level of readiness to more effectively address a behavioral or health issue.
- Allows communities to define issues and strategies in their own contexts.
- Builds cooperation among systems and individuals
- Increases capacity for prevention and intervention
- Encourages community investment in issue prevention and awareness
- Can be applied in any community (geographic, issue-based, organizational)
- Can be used to address a wide range of issues
- Is a guide to the complex process of community change
