Often in prevention or cause based work when partnering with media you will be given the opportunity for a PSA spot. PSAs are considered charitable donations for media organizations, and they benefit from airing or publishing them. If you are given the opportunity to run a PSA your lead agency will likely have materials for you to use so you do not have to create something on your own. We run video and radio spots along with digital ads and many more pieces of targeted creative that can be utilized to help inform the public.