Definition

Social Media: A digitally based platform used for interest based updates, news, and interaction.

Platforms and Uses

Facebook – Main demographic is 25-45 years old, skews slightly more male. Utilizes text, image, and video-based posts with the fewest post restrictions to get across the most information.

Instagram – 14-34 years old, skews more female. Uses more images and video over text captions for posts. Leading social platform for broad reach marketing.

Twitter – 30-49 years old, more male engagement. Mostly text based with a limit of 280 characters and only links to visuals for posts, very fast moving/news-based platform.

TikTok – 12-24 years old, more female engagement, all video based, no static visual posting.