After your initial meeting send a thank you note to your contact and set a follow-up meeting.

Got a partner on-board? Great! Lets get to work. Because each event will be custom to a community it will usually involve custom creative work or at least adjustments to any existing work. Work closely with your lead agency to make sure you have what you need AND they can help identify anything you haven’t thought of needed. Your lead creative agency can also help you come up with ideas for an event you and your partner can’t decide or need assistance.

Some example partnerships to use in brainstorming or partnership identification and activation:

• DABC & Hogle Zoo
• DABC & Associated Food Stores
• DABC & Intermountain Inside the Brain Install
• RX Drug & Intermountain Hospital Chandelier
• Slow the Flow & Real Salt Lake Water Fountains
• Zero Fatalities & St. Patrick’s Day installations

Contact your lead creative agency to get materials and work started