If you do get media to commit to coverage make sure you to have the following in place

• A media liason – someone dedicated to greeting them, showing them where they can set up and making sure they have people readily available for quick interviews and sound bites.
• Interviews – line up at least 2 different people for them to talk with so they feel like they get variety.
• Run of show – give the media a heads up of the event schedule so if they can only make it for a certain amount of time they can prioritize with you the best time(s) to be there.